Product Design · SaaS · Conversion Website
Auxy.ai
Auxy.ai — AI SaaS startup needing a website that converts cold traffic.
The Problem
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A strong AI product with no website that could communicate its value clearly to cold visitors.
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Previous site was generic — no personality, no motion, no differentiation in a saturated AI market.
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Low conversion despite decent traffic — visitors weren't understanding the product fast enough to act.
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Copy was vague and feature-led — focused on what the product does, not what the user gains.
What We Built
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Full Framer website built with motion and micro-interactions as the primary design medium — every section earns attention through movement.
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End-to-end copywriting: positioning, hero, feature framing, social proof, and CTA — all rewritten around outcomes.
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UX architecture rebuilt to reduce friction from landing to conversion — one focal point per section, one action per screen.
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Performance-optimised for Core Web Vitals — animations that enhance, not slow down.
The Results
5x
Conversion rate increase in the first month post-launch
Month 1
Results measurable immediately — not after weeks of iteration
Full scope
Design, motion, copy, and UX — owned entirely in-house
Stack & Services